Monday, June 1, 2009

The Website Dance with Search Engines and Visitors

The overall design of your website can make a difference in how well it catches the attention of search engines spiders to crawl your site, and whether visitors will be so captivated by what they see, that they want to see more. You only have seconds to accomplish both of these tasks.

Search engine spiders move at warp speed as they rapidly gather information about sites to produce results for search users. They will only pick up those sites along the way that have the proper designing in place. Meta tags are your website’s calling cards. Search bots “see” these first and use these tags to quickly determine, whether your site should be crawled or skipped over. Each page of your website needs a Meta tag, and their titles should be short and relevant to the content displayed on the pages they represent.

Navigation is important as well. It should be easy to move around the pages in your website. Be careful of frames and codes that can block search engines from crawling, your entire site. You can research further which website designs and specific codes search engines have the highest difficulty with, and make sure your website does not utilize these. You can also find help on ways to work around these issues if they need to be on your site so that they will not send search engines running to competing websites.

First time visitors and even returning visitors want to see a website with intriguing designs to them, compelling content to read, and interactive features they can utilize. They will make up their minds about whether your website offers this to them rather quickly. If your website does not inform, entertain, and otherwise flatter and grab the attention of visitors, people will choose to move on to another website. Do not underestimate the power of people telling their friends, family, and co-workers about your website either. Word spreads faster than a roving search bot, and can be your downfall if your website makes a weak presentation. Make your website is one that has the necessary elements to draw people in, and that people will be more likely to share with others.
I hope that you find much success in this massive online business world

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