Social Media and Marketing Continued

In a previous post on social media, I mentioned several applications that most of us are familiar with through using them ourselves or by having heard about them. This is a continuation in my series on social media and the effectiveness of marketing your business through social media. I hope readers will find the information presented useful in helping them to take advantage of the social media applications they are using just as the top online moneymakers are now doing.

Turning your Facebook, MySpace, or Twitter account into a successful marketing machine is not difficult at all. Keeping the following tips in mind can help transform basic online socializing platforms into mega-successful traffic, income, and profit generators. I have condensed things a bit here by only mentioning 3 of the many popular social interactive sites available to users online today. Insert the name(s) of the social media applications that you use if they differ from the ones I have listed. The principles for using them to your advantage in business marketing remain the same nonetheless.

Ø Let the popularity of top social media applications do the work of finding traffic for you. Make sure that you set your profile or updates page to ‘public’ so that the larger flows of traffic to these sites can find you. Keeping it private will mean that you will have to find and invite people to visit your pages, which can be time-consuming and slow to show positive returns for your efforts.

Ø If you are using your social account for promoting yourself, your business, or business programs, be careful about posting negative opinions without some substantial information to back it up, or stuff you would be embarrassed for strangers to know about you. You will find that posting some personal things like having attended a concert or what you had for dinner will bring visitors and a lot of times followers to your social pages. You never know what seemingly mundane activities or subjects may spark someone else’s interest until you post something about it and gain traffic from it. Just temper such personal postings with common sense. Remember that once you post something in cyberspace it can exist forever.

Ø Do not use your social media applications to hard sell your business interests. No one responds very well to such tactics. Include links to articles, web tools, and sites that are likely to be of interest to your target audiences. Space these between your regular updates on your business products, services, etc.

Ø Learn how to create intriguing headlines and short sentences that really grab people’s attention. Space for communicating with others is typically limited in these social media applications so make the best use of the space that is available to you.

Ø Shortening links to your websites, blog entries, or articles you have posted online will give you more room for expressing why someone should want to click on the link(s) provided on your profile or updates pages. Many people use http://www.tinyurl.com/ for this purpose and I have used it myself.

By following these tips, you can supercharge the effectiveness of your marketing campaigns using various social media platforms with less effort and time. Did you find this article helpful? Please share your comments.

In the next in this series on social media and social media marketing, we will be looking into synchronizing your site, blog, and forum RSS feeds and updates for greater visibility and productivity, and blog and forum postings for creating web presence and for branding and marketing your business products, services, and programs.

Author: Julie Morris. Freelance writer and blogger, all rights reserved. Visit my website: http://thewritestation.yolasite.com/ Contact me: twsstaff@yahoo.com

Beginning Series on Social Media and Social Media Marketing

This is the first in a series of articles on social media and channeling the power of social media into massively effective marketing campaigns. Many of us are already using popular and highly trafficked social applications like MySpace, Facebook, YouTube, Twitter, Plaxo, Linkedin, and others to connect with family, friends, and colleagues. Then there are the zillions of blogs, bulletin boards, weblogs, vlogs, podcasts, forums, and niche sites that exist in cyberspace to enable people from around the world to socialize and communicate with one another on small and mass levels. Let us not forget communication tools like Skype, MSN Live, Yahoo Chat, IGoogle, and other instant messaging applications that also allow people plenty of online socializing opportunities as well.

The Internet has Granted Media Access to Everyone

Traditional or broadcast media remains primarily a restricted medium with access reserved mostly for industry professionals with a few exceptions. Social media on the other hand is an open-access medium that allows almost everyone with an internet connection to generate web content and to share that content with small or large audiences, locally, internationally, and as most of us know-globally! You do not have to have professional associations, media-related degrees, or a huge bankroll to participate in social media. Most social applications are free to use and basic spelling and grammar skills or a quality program that checks for mistakes before publishing to the web, is all one really needs to begin building an audience of readers The more skills that you have the more you can take advantage of all that this platform known as social media offers

Well-informed entrepreneurs have found these online social media applications to be great sources for excellent business advertising and branding with little or no costs to them and requiring barely any effort at all besides catchy headlines and some carefully chosen words. We will be exploring social media business marketing, branding, and other concepts involved in utilizing the power of social media successfully in other articles in this series.

I would love to read your thoughts or any additional information and knowledge that you could share with readers about social media and social media marketing.

Target Searches for Better Results

You are too busy to be wasting time scrolling through long pages containing only general listings results for the search queries you make. Target your searches to gain better results and significantly reduce the inclusion of tons of generalized listings on the results page that offer you little in respect to the information and resources that you are searching for.

You can target your searches and save yourself loads of time and the tedium of having to weed through volumes of garbage to find the true treasures in the mix, using specific keywords, and keyword phrases in the search window.

For instance if you are a writer looking for writing jobs you might consider using the following terms to mark your searches to experience better returns for your search queries.

• Authors
• Article writer
• Article writing
• Article submit
• Paid articles
• Ghostwrite
• Paid to write
• Writer
• Writers marketplace
• Writer forum
• Buy/Sell articles and content
• Freelancing
• Freelance writing work
• Writing and translation jobs
• Work for freelance writers


If you want to find the best online places to help promote yourself and your business, targeting your searches will help tremendously to provide you with more useful information and links to follow than general searches produce.

Determine where the people who are most likely to be interested in receiving information about and buying the products and services that your business offers congregate in large numbers. Forums, blogs, discussion groups, and social sites are excellent places to find eager consumers.

If you have a work from home or online business opportunity that you want to get more exposure for consider trying these terms to target your searches to narrow results down to the best places for you to promote your work or business opportunity through.

• Wahm
• Work from home
• Work from home jobs
• Work from home business opportunity
• Online business opportunity
• Online jobs
• Online services
• Online business listing
• Webmasters
• Webmaster forums
• Online business advertising
• Free classified ads


Sometimes even when searching the web with a couple of different keywords you can keep seeing the same results appearing on the results pages the search engine you are using presents to you. Click on your tools tab and clear your browsing history and cookie files, and then try searching with a new keyword. You might also find it helpful to use the search suggestions that search engines like Google and Yahoo often recommend in a box that opens below the search box as you are typing your query. Switching to another search engine may also provide you with different results.

If you have a niche business opportunity or services to offer use a keyword, keywords, or keyword phrases specific to your businesses niche to get better results from your search queries.

Increase your productivity and find exactly what you are looking for more successfull by targeting your searches.

Professional Directory for Freelance Writers launched

Writers: Submit your free listing in the new Professional Directory of Freelance Writers. Most writers spend a bulk of their time looking for writing jobs. With a Free or Paid listing in this directory, you can gain more exposure and help employers find you to offer writing work to you.

Employers looking for qualified writers for their writing projects can save themselves a lot of time and hassle by looking through the author pages of listed writers in this professional freelance writer’s directory to find writers whose qualifications meet their business writing needs.


Writers can submit their information for listing in the directory, and employers can browse the directory to look for qualified professional writers by visiting Find/Hire Writers, the professional freelance writers’ directory.

The Website Dance with Search Engines and Visitors

The overall design of your website can make a difference in how well it catches the attention of search engines spiders to crawl your site, and whether visitors will be so captivated by what they see, that they want to see more. You only have seconds to accomplish both of these tasks.

Search engine spiders move at warp speed as they rapidly gather information about sites to produce results for search users. They will only pick up those sites along the way that have the proper designing in place. Meta tags are your website’s calling cards. Search bots “see” these first and use these tags to quickly determine, whether your site should be crawled or skipped over. Each page of your website needs a Meta tag, and their titles should be short and relevant to the content displayed on the pages they represent.

Navigation is important as well. It should be easy to move around the pages in your website. Be careful of frames and codes that can block search engines from crawling, your entire site. You can research further which website designs and specific codes search engines have the highest difficulty with, and make sure your website does not utilize these. You can also find help on ways to work around these issues if they need to be on your site so that they will not send search engines running to competing websites.

First time visitors and even returning visitors want to see a website with intriguing designs to them, compelling content to read, and interactive features they can utilize. They will make up their minds about whether your website offers this to them rather quickly. If your website does not inform, entertain, and otherwise flatter and grab the attention of visitors, people will choose to move on to another website. Do not underestimate the power of people telling their friends, family, and co-workers about your website either. Word spreads faster than a roving search bot, and can be your downfall if your website makes a weak presentation. Make your website is one that has the necessary elements to draw people in, and that people will be more likely to share with others.
I hope that you find much success in this massive online business world

The 3 Primary Keys to Quality SEO

Although there is an overabundance of different search engine optimizing techniques and strategies available for webmasters to take advantage of: the 3 primary components of quality SEO are, content, keywords, and links.

This is especially useful information for the somewhat newer webmaster to know. These three main keys to search engine optimizing your website, free articles, blog and forum posting, email marketing, business promoting, and online advertising campaigns with, will get you solidly on the road to online business success. Later you can spend the time necessary for researching and learning about more advanced seo techniques and strategies.

You are likely to see “Content is King” or similar statements inferring the same message mentioned in scores of SEO related articles and on numerous websites, blogs, forums, and online social networks where webmasters are found. There are many reasons that the virtue of content is, held to such a high degree that it warrants repeated mentions in so many different net locales.

The form and substance of the content that you choose to place on your website has a significant influence in how much attraction it generates for search engines and site visitors. If your content is not enough to lure search engines to index the pages of your website, search users will not be able to find your business website using search assist. You might luck out get picked up by a lone roving search bot or two, but can you afford to rely on the slim possibility of that happening for the success of your business? Good content is necessary in your online business advertising, email marketing, in the blog and forum posts you make to drive traffic to your site, and when promoting your business through free article submissions.

Content falls flat of course if it is not properly infused with the keywords and phrases that search engines, search users, and traffic coming to your website from other destinations expect that a business such as yours to have. If the content on your site has little if any relation to what your company sells or offers to the public, you can expect them all to move on real quick. Diligent research is necessary for rooting out the keywords and phrases that should be in use on your website and in all your online business-promoting activities.

Links are important as well. Building quality links, anchor links, backlinks, (internal and external links) for your website will help raise its page rank in search engines. Furthermore, they help visitors to navigate through your website easier, and to provide them with appealing redirects to more information of interest to them. All of this combined creates compelling reasons for search engines to crawl and index the pages of your website, and for visitors to read your entire website with a higher potential for them to become new customers. Links plucked at random from cyberspace are more harmful than useful for webmasters.

We will dig deeper into how to accomplish these important tasks along with many others like Meta tags, html code, sitemaps, traffic generators, search submit, etc, for the success of your online business, in separate articles you will find in the database for webmasters.

About: Knowledge Database for Webmasters

Many of the wonderful people who purchase articles and other content from professional freelance writers like me, are also webmasters needing information and resources to help them build and promote their online business sites. I have learned quite a bit about seo, traffic generating, internet marketing, and business promoting over the years as a webmaster myself since 2003. I have read volumes of material covering these subjects through the years and have tested many of the techniques and strategies they suggested.

The results of my many years of putting them to the test has allowed me to build a list of effective search engine optimizing techniques, high traffic generating tips and tools, captivating internet marketing strategies, and powerful business promoting methods.
I will share the knowledge I have gained in all my time as a webmaster and working online for you to benefit from by addressing each of these subjects in various articles.

Please be patient as I build this knowledge database for webmasters. I will add informative articles to it as quickly as possible so that you can reap the benefits of all that I have learned from my years of research and testing.

I wanted to mention to new readers that since the NetWrite blog also has a chat forum, which presents information and resources for webmasters, that I will be splitting articles and links to further research and tools for webmasters between this blog and the NetBiz Network Forum.

There is a two-fold purpose for me doing this. It helps to avoid duplicating content. It also provides webmasters who find their way to the forum before discovering this blog access to resources on the forum and a link back (top left of forum page)to this blog for more resources. I would suggest visiting both of them often in order to find all the information and resources contained in each of these knowledge databases for webmasters.

As I have said before, if you have information and knowledge to pass along to other readers, please do, using the comment box, or you can mail your comments and suggestions for future articles to me.