The Marketing Power of an Opt-In List

Your online business can soar to new heights with a powerful opt-in list. You can build one gargantuan opt-in list and then duplicate that same winning formula to build multiple big and profitable opt-in lists for your business. Why are opt-in lists such a powerfully effective marketing tool for business owners?

An opt-in list by its very name tells you that this is a list populated by people who OPT to place their names on your business list to receive information about your products and services and offers from your company to purchase those products and services. They do this because they have a high interest in the products and services that your business offers. You can easily deduce that people with a higher interest in the products and services that you sell are more likely to make purchases from your business. You could spend a great deal of your time trying to convince “cold contacts” as to why they should want to buy a product or service from you and not get the same high sales response from them.

Building a large opt-in list may take you awhile the first time around as you become more familiar with the best methods there are for building them. In fact, there are numerous ways to build solid opt-in lists. For the most part though, none of them is as complicated as those who would like to sell you their opt-in list building services would like you to believe. We will explore some of the best ways for you to build a powerfully effective opt-in list for your business in subsequent articles.

However, here is one to give you a start on building an opt-in list for higher sales and profits. Have a contest that rewards a winner with a prize. People love getting free stuff! You can either offer one of your products as a prize, or purchase a low-cost branded business promotional item to offer as a prize. Create a form to place on your website that allows people to enter your contest easily and conveniently. ( All Forms lets you create forms to use for this purpose at no cost. Web Address: http://allforms.mailjol.net/ ) When someone uses the form on your website to enter the contest your business is sponsoring, this person is also opting to receive future offers from you. These forms are essentially an opt-in list that provides you with the information needed for future marketing campaigns. Now how easy is that?

I hope you found this article helpful and will come back to read additional articles on opt-in lists, and building them with ease.